I'm curious about what makes people click
Getting noticed is one thing making that attention matter takes more.
I shape ideas that earn attention, then build the content, search and growth systems that make it count.
- 01
Who are you trying to reach?
Know your audience and what matters to them
- 02
What will make your audience care?
Give them a reason to notice and remember
- 03
How do you turn attention into action?
Make the next step easy and track what’s working
Proof of work
What happened after the click
AI SEARCH · RANKING
#4 → #1 in AI search
250+ tracked buyer prompts within 3 weeks
COMMERCIAL SHOOT
Journey from concepts to camera
120+ creative outputs from one production plan
AI SEARCH · UNBRANDED
68% at #1 on unbranded AI answers
Ahead of every tracked competitor, on prompts that never name the brand
CONTENT & AUTOMATION
Customer proof on autopilot
Automated Slack → Framer updates for Valley's highest-converting asset
FOUNDER-LED CONTENT
6.25M+ impressions in 12 months
32K+ followers and 2,970+ inbound demos
AUTOMATION SYSTEMS
20+ hours saved every week
By automating workflows
INSTAGRAM GROWTH
24 → 8,500 followers in 2 months
Content, creative and paid amplification
B2B PITCH & CONTENT
B2B pitch → 92.6K+ impressions
Pitch, strategy, content calendars and LinkedIn execution
NEWSLETTER GROWTH
7,659 subscribers at a 42% open rate
Newsletter strategy, writing and distribution on beehiiv
SEO OPTIMISATION & WEBSITE GROWTH
2.9K → 22K monthly visitors
Organic search, content and website optimisation
TECHNICAL SEO
Site health: 64 → 98
558 → 24 crawl errors
GTM LAUNCH
151 inbound demos in launch week
Creative and cross-functional execution
NON-BRANDED SEARCH
Non-branded traffic 274 → 611
In one month. Non-brand clicks up a third while brand clicks fell 20%
PAID CREATIVE · CAC
66% lower CAC
Performance creative for a doctor-led metabolic health programme
SELF-SERVE GTM
39 → 98 weekly signups
Around 49% trial-to-paid in the first 4 weeks
AUTHORITY BUILDING
Domain rating 27 → 50
Referring domains 200 → 3,600
AI SEARCH · ALL PROMPTS
77% at #1
Across branded and unbranded buyer prompts
KEYWORD RANKINGS
2 → 332 keywords in the top 3
Top 10: 8 → 897. Nothing ranks below position 20
ORGANIC ACQUISITION
42 → 166 inbound demos a month
SEO, commercial content and website growth
AI REFERRALS
1,255 visitors from AI assistants
738 from ChatGPT alone
INSTAGRAM · CONTENT SCALE
58.3K followers & 30.85M+ views
Content strategy, creative direction and end-to-end execution
Let's brainstorm ideasand make them work
- 01
Stage 01 · Research
Find the right audience
Buyer insights, research and positioning
- 02
Stage 02 · Execution
Make the idea land
Creative, content, search and campaign execution
- 03
Stage 03 · Measurement
Find out what moved
Leads, engagement, conversions and iteration
Then use what worked to make the next idea better
A little about me
A curious mind and an unreasonable number of creative tabs open
It started with Economics and field research. Somewhere between asking people questions and making sense of the answers, I discovered that understanding people is a pretty useful skill in marketing too.
A few years and several interesting briefs later, I've worked across AI SaaS, growth, brand campaigns and commercial productions. My tabs now jump from search analytics to shoot references, with the occasional creative rabbit hole in between.
Big fan of good ideas. Even bigger fan of getting the details right, keeping things moving and seeing them work through.