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Saniya SoodMarketing & Content Lead

I'm curious about what makes people click

Getting noticed is one thing making that attention matter takes more.

I shape ideas that earn attention, then build the content, search and growth systems that make it count.

My Brand Circle
  1. 01

    Who are you trying to reach?

    Know your audience and what matters to them

  2. 02

    What will make your audience care?

    Give them a reason to notice and remember

  3. 03

    How do you turn attention into action?

    Make the next step easy and track what’s working

My Brand Circle

& more...

Proof of work

What happened after the click

  • AI search visibility: Valley leads across major AI platforms, #1 visibility badge above a competitor heatmap across Perplexity, GPT 5, ChatGPT, AI Overview, AI Mode and Gemini

    AI search · Ranking

    #4 → #1 in AI search

    250+ tracked buyer prompts within 3 weeks

  • Behind the scenes of a commercial shoot: an interviewee seated in an armchair while a camera operator films him and a crew member holds cue scripts.

    Commercial shoot

    Journey from concepts to camera

    Creative direction, styling and on-set execution

  • Welspun Living Advanced Textiles B2B content graphic: Visibility through B2B Content, 92.6K+ LinkedIn impressions with an impressions chart peaking in April

    B2B pitch & content

    B2B pitch → 92.6K+ impressions

    Pitch, strategy, content calendars and LinkedIn execution

  • LinkedIn founder-led content: 6.25M+ impressions in 12 months, up 145% versus the prior 365 days, with a rising chart from Oct 2025 to Oct 2026, 300+ demos per quarter, 2,161,493 members reached and 86% out-of-network discovery.

    Founder-led content

    6.25M+ impressions in 12 months

    Driving 300+ demos per quarter

  • A Slack #message-collection message flowing through Claude Code into Framer and onto the coolmessagebro.com testimonial carousel

    Content & automation

    Customer proof on autopilot

    Automated Slack → Framer updates for Valley's highest-converting asset

  • Performance creative collage: floral bedding with green quilted cushions beside a bedside table, and a phone scanning a meal of dal, rice and paneer showing 537 kcal

    Performance creative

    Creative made for the scroll

    Concepts, copy and creative direction for performance campaigns

  • Organic acquisition

    42 → 166 inbound demos a month

    SEO, commercial content and website growth

  • JoyHealth Instagram: 8,500+ followers in 2 months, above a grid of ten education-led diabetes nutrition posts.

    Instagram growth

    24 → 8,500 followers in 2 months

    Content, creative and paid amplification

  • Instagram Insights over the last 90 days: 58.3K followers, up 12.4%, and 30.85M+ views, up 18.6%, above a follower-growth chart rising to 60K by June and four top reels at 2.4M, 1.8M, 1.2M and 964K views.

    Instagram · Content scale

    58.3K followers & 30.85M+ views

    Content strategy, creative direction and end-to-end execution

  • Launch week creative: 151 inbound demos in launch week, above a cafe scene with a 'Hire a Coffee Engineer' poster and floating tool tiles including Apollo, Clay, lemlist and Notion.

    GTM launch

    151 inbound demos in launch week

    Creative and cross-functional execution

  • Site health 64 → 99 and 555 → 43 crawl errors, with before and after gauges (64 Needs work, 99 Excellent) and falling crawl-error bars.

    Technical SEO

    Site health: 64 → 99

    555 → 43 crawl errors

  • 77% at #1 amongst competitors: a position distribution table where Valley appears first in 77% of tracked AI responses, ahead of Expandi and Apollo.io at 57% and Instantly at 42%.

    AI search · Visibility

    77% at #1

    Content optimised for AI queries from prospective buyers

  • Self-serve GTM

    39 → 98 weekly signups

    Self-serve launch execution and conversion-focused growth

  • Product shot of a bed dressed in cream bedding with a yellow and grey floral ink print, mustard quilted pillows and a mustard throw, in warm sunlight

    Performance creative

    4.43× blended ROAS

    Product-led concepts, compelling copy and creative direction

  • Team management & delivery

    Creative direction to shipping it

    Leading execution across content, creative and growth teams

  • SEO optimisation & website growth

    2.9K → 17K monthly visitors

    Organic search, content and website optimisation

Let's connect and talk details

Let's brainstorm ideasand make them work

  1. 01

    Stage 01 · Research

    Find the right audience

    Buyer insights, research and positioning

  2. 02

    Stage 02 · Execution

    Make the idea land

    Creative, content, search and campaign execution

  3. 03

    Stage 03 · Measurement

    Find out what moved

    Leads, engagement, conversions and iteration

  4. Then use what worked to make the next idea better

A little about me

A curious mind and an unreasonable number of creative tabs open

Saniya Sood in a pink top, standing in a sunlit forest

It started with Economics and field research. Somewhere between asking people questions and making sense of the answers, I discovered that understanding people is a pretty useful skill in marketing too.

A few years and several interesting briefs later, I've worked across AI SaaS, growth, brand campaigns and commercial productions. My tabs now jump from search analytics to shoot references, with the occasional creative rabbit hole in between.

Big fan of good ideas. Even bigger fan of getting the details right, keeping things moving and seeing the work through.